For decades we’ve spent our advertising dollars hoping that our advertising will reach our customers-that the radio will be on at exactly the right time, that no one got up during the commercial break, that they’ll feel like going to the store for a newspaper. Social media is about to change that.
Considered a passing fancy or unprofitable by some, social media marketing is considered a necessary part of marketing strategies by up to 92% of professional marketers. (DeMers, 2016) According to the 2016 DMR Facebook statistic report, there are now over 167 million daily Facebook users in the United States and Canada alone, making it far easier for new customers to find your business or past clients to reconnect. Connecting with clients through social media profiles has also shown to raise brand loyalty among followers, particularly when incentives and other loyalty rewards are introduced, and studies have shown that marketing on social media results in a 100% higher conversion rate than outbound marketing tactics!
The other, often overlooked, importance of social media is the multitasking it allows that wasn’t previously available through traditional marketing channels. People tend to be more receptive towards advertisements on social media as compared to other mediums, giving the opportunity to interact with and learn about your customer on a personal basis and create marketing strategies as necessary. Your business name and posts are constantly being brought to your customer’s attention, and when they’re not you can perform searches and group posts to locate users looking for your product or service (without leaving your desk).
Regardless of whether or not you embrace the social media marketing “trend”, odds are your competitors already have. Stay ahead of the competition by hiring an experienced social media marketer to analyze and implement the most beneficial strategies for your business, even if it’s only for a few hours a month. When done correctly even as little as four hours of social media marketing a month can be beneficial to the brand’s online presence and create ongoing traffic and conversions.
- Posted by Anna Yepez
- On October 9, 2015
- 0 Comments